Calculate your social media engagement rate for TikTok, Instagram, YouTube, Twitter/X, LinkedIn, and Facebook. Get your rating vs. industry benchmarks and actionable improvement tips.
Your engagement rate (ER) is a metric that measures how much of your audience actively interacts with your content relative to the total number of followers or views. It is one of the most important KPIs (Key Performance Indicators) for social media marketing, as it reflects the quality of your audience connection far better than raw follower count.
A high follower count with a low engagement rate suggests an inactive or mismatched audience — often a red flag for brands considering influencer partnerships. Conversely, a smaller account with a high ER is typically more valuable for brands and partnerships because the audience is genuinely engaged.
| Platform | Low ER | Good ER | Excellent ER |
|---|---|---|---|
| TikTok | < 3% | 5–9% | 10%+ |
| < 1% | 1–3.5% | 4%+ | |
| YouTube | < 2% | 3–6% | 7%+ |
| Twitter / X | < 0.5% | 0.5–1% | 2%+ |
| < 2% | 2–5% | 6%+ | |
| < 0.5% | 1–2% | 3%+ |
The standard engagement rate formula is:
Engagement Rate = (Total Interactions ÷ Total Followers or Views) × 100
Where "Total Interactions" includes likes, comments, shares, saves, and any other platform-specific engagement actions. Some formulas divide by views (for TikTok and YouTube) rather than followers, as reach-based ER is more meaningful for short-form video.
A TikTok creator with 50,000 followers posts a video that gets: 1,200 likes, 85 comments, 230 shares, and 420 saves.
Total interactions = 1,200 + 85 + 230 + 420 = 1,935
Engagement Rate = (1,935 ÷ 50,000) × 100 = 3.87% — slightly below the 5% threshold for a "good" TikTok ER.